AUTHOR: IVO MARTINS 
EDITION: "Guimarães - Visible City" Magazine - Câmara Municipal de Guimarães     DATE: Jul - Dec 2015 



































After twenty-three installments, Guimarães Jazz has a long history in the diffusion of jazz among the Portuguese
public, which confirms it as a standout case of longevity, perseverance and steadfastness in the often fickle and
precarious cultural environment of Portugal, and asserts its ability to build temporal, aesthetic and geographical
bridges. In an age when such words as “innovation” and “change” seem to be firmly implanted in the lexicon of
contemporary discourse, Guimarães Jazz, somewhat against the general trend, affirms itself as an aggregating
pole of stability, high regard for musical history and tradition and faithfulness to the core values that have guided
us since the beginning of this venture. Nevertheless, in a cultural milieu where responses to uncertainty and the
unknown often result in individual isolation and entrenchment in dogmatic and inflexible stances, the
Guimarães Jazz festival is also a platform for the celebration of freedom, and does not shy away from taking risks
and facing the multiplicity of paths and possibilities that define contemporary art.

Embracing all types of jazz, from the most radical and extreme to the most traditional and early styles,
Guimarães Jazz may very well be the ideal model of affirmation and popularity, in a time when specialization
seems to be a prerequisite for integration. Considering the public’s response, we do believe this to be the best
method of promoting jazz. The festival is an event open to diversity and the diffusion of music, and
fundamentally averse to prejudice of any kind. In our day and age, the concept of jazz became too narrow to
account for all its manifestations; as it often happens with many other complex realities, its wide scope eludes
our efforts to define it, and whenever we try to, we find ourselves confronted with countless exceptions and single
cases that do not meet all the necessary criteria for a categorical classification. As a result, in order to make any
judgments on jazz, we’re bound to establish a minimal threshold of identification that is necessarily arbitrary.

Since its first installment, the festival has been featuring all kinds and forms of music, and thus cannot be
deemed a thematic event, confined to a single typology, style, genre or category, and aimed at a particular group
of followers. In spite of the passing of time, of changing conditions and contextual shifts, of communication
developments that resulted in an easier access to music, Guimarães Jazz has been able to maintain the inaugural
traits and purposes that set it apart. Facing the deep changes in contemporary societies’ social and consumption
habits, as a block of moments concentrated in ten days of intensely experienced jazz music, the platform has
been able to meet the public’s expectations, whose attendance is a confirmation of its accomplishments. A
festival such as ours needs time to consolidate. In a society where everything must be kept at a fast pace and
immediately obtainable, success is as quick as it is fickle and fleeting, compelling us to a continuous effort of
adaptation and adjustment. In our world of communication and image, anything that lacks media impact is non-
existent. Time confers stability; nonetheless, people often reject the consistency derived from regular and slowly
assimilated experiences in favour of hasty, deceptive and volatile choices.

A jazz festival is always a thematic event, circumscribed by its necessary cultural boundaries. Given its bonding
element - jazz music -, it is impossible to organize such an event without consideration for the past, which is a
necessary requirement for its projection into the future. The past plays an important role as a source of
legitimacy. There persists a deep ambivalence in the act of refusing tradition, because to deny it is also to
consider it an essential element of reference in the structuring and historical interpretation of the genre. The
future does not have an objective existence, and any prevision of it is always an open hypothesis. In cosmopolitan
societies and informed organizations, solutions to problems are no longer deemed certain or obvious: they are the
object of continuous reassessments and revisions. Keeping some distance from tradition is useful, for it implies a
pondered questioning and a critical revalidation of any well-established and accepted form. However, it’s not
possible to relinquish memory, for it is memory that allows us to piece together our diverse and fragmented
world, thus conferring it a coherent form. A retrospective outlook helps us to develop new methods of action. In
contrast, if our goal is simply to obtain an easy and immediate following and to promote an uncritical encounter
between music and the public, the task of devising an interesting future for Guimarães Jazz may become rather
difficult.

Formerly, human beings structured their lives within the framework of great narratives, projecting their hopes of
change and their utopias on different levels (religious, sociological, political, and economical). Any planning
presupposes the belief in the future. Today there are no conditions of permanence and regularity in social
relationships, and, consequently, there isn’t a steady and healthy environment for the development of a solid
collective project. We live so much in the present that we have lost one of time’s structuring dimensions, and the
past became much more obscure. We have to put these questions into perspective and in a more general way.
When it comes to restructuring itself in terms of a future, society itself is having trouble, because there is neither
time nor space to envision, with any modicum of certainty, a stable and expectable horizon able to provide us
with a regular platform for intervention. The uncertainty that comes with modernity can no longer be managed
in accordance with institutional and conventional standards that treat it as something quantifiable and
measurable.

[Popular] music and jazz often overlap and influence each other, although they concern different realities.
Obviously, when you listen to jazz, you are listening to music, and when you hold a jazz festival, you’re also
supporting a general appreciation for the art of music. In this sense, Guimarães Jazz meets its double task: to
promote jazz and to stimulate the public’s interest in music. In the first years, it was not easy to draw the dividing
line between the two spheres, and jazz and popular music often got mingled in rather original and risky fusions
of different styles and languages. Today, the diversification and dispersion of styles made all classifications and
identifications redundant; most people move freely through the world of music with no stated preference for any
particular genre or style. Fully aware that the best way to program the festival is to understand and decipher the
ambiguities of the issue and the flighty nature of the public’s tastes and sensibilities, we decided to avoid any
specific style orientation. Otherwise, we would be restricting accessibility and hindering our main objective: to
arouse curiosity and interest for music as a sphere to be explored both at a personal and transpersonal level.
Hence, our programming aims to transform each concert in a process of learning and intellectual development
accessible to anyone at different levels of exigency, and to bring forth new ways of commitment and cooperation.
All choices arouse doubts concerning the success of the event and elicit a succession of dilemmas relating to the
variability of results attained throughout the years.

Therefore, in order to reach any reliable conclusion, we must be certain that the public is thinking and acting
autonomously; the authenticity of their response is inversely proportional to their susceptibility to external
influences. To be in the festival’s management means that we’re not part of the audience; our programming
responsibilities keep us from enjoying the moment as a regular spectator, and we experience each moment in a
different way, even when we’re sitting among the audience. We trade off the spectator status for the possibility of
enjoying the public’s presence.



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